1st May 2018
Gateshead Marriott Hotel
08:00am – 10:00am
Tait Walker are hosting a series of breakfast discussions aimed at company directors, which will cover a wide range of issues affecting North East businesses both now and in the future.
The events will include speakers relevant to the topic of the session, but will also encourage interactive discussion and debate from everyone present. We very much want to hear your views and concerns and for our participants to share their experiences with each other.
Our next event…
How does aligning HR and marketing improve your brand, employee engagement and productivity?
Many companies have successfully aligned their HR and Marketing departments to strengthen their brand and capitalise on digital marketing trends to improve their competitiveness. Working together they can build an effective employment brand strategy which in turn can increase productivity.
Jean-Pierre van Zyl, Partner and Head of Employment at Square One Law and Gill Gilthorpe, Senior Brand and Business Development Strategy Consultant, will discuss how alignment between the two departments can lead to cultural change, improved productivity, employee engagement and service delivery.
The session will cover how to align your internal employer brand so it supports the main brand, understanding the key drivers to gain emotional attachment, use and misuse of social media and sharing skills to influence business behaviour.
Jean-Pierre van Zyl, head of the employment team at Square One Law, will share strategies used by both local and international employers to recruit to the brand, motivate performance and deal with troublesome executives and employees that undermine the internal and external brand.
Gill Gilthorpe has developed the brand and culture at Square One Law since its inception and previously developed the brand for 17 years at law firm, Muckle. She has her own consultancy and is well known for helping companies develop their brands, using her combination of skills to connect purpose, leadership, strategic business development and employee engagement to deliver a better service to their customers and attract talent to their organisations.
Please note that this event is open to business representatives only at director level.