Customer Behaviour Analysis

Our Customer Behaviour Analysis tools provide insight in a pyramid structure, starting with high level trends over time and breaking these down into very granular insight into customer buying patterns.

We have developed scales of reporting to suit your budget, as outlined below:

 

Understand your customer base with our Introduction to Customer Behaviour

By connecting to your customer database, financial system or e-commerce platform, our entry level analysis includes:
  • Breakdown of new and returning customers per month
  • Breakdown of first time and recurring revenue
  • New customers trend analysis to inform business development activity
  • Historic view of Customer Lifetime Value (CLTV)
  • CLTV movements by year indicating the impact of strategy or market changes and highlighting improving or declining trends
  • Monthly cohort analysis for tracking changes in performance in granular detail
  • Outline of key metrics useful for informing forecasts and operational planning


Inform your strategy with Customer Behaviour Segment Analysis

Our advanced analysis solution takes all the benefits from the Introduction to Customer Behaviour and adds additional layers of analysis based on how you segment or tag your data. This could include region, demographic, brand, product type or another metric relevant to your business.

Segment analysis is useful for:

  • Informing customer acquisition strategies
  • Understanding how different segments behave and adjust strategy accordingly
  • Understand what is driving your most valuable customers


Bespoke Customer Behaviour Analysis

Sometimes clients require additional levels of insight from their data, over and above that included in our standard offerings. We can design and build bespoke programmes with you and engage on an hourly or project-based fee agreement for this work.


Bespoke projects can include:

  • Transforming or connecting your data to provide additional insights
  • The use of predictive analytics to calculate projected sales based on your current customer mix
  • Cluster analysis to highlight more specific trends in your data and identify new opportunities
  • More specific narrative relating to your business model or strategy
  • Our interpretation and benchmarking view on your performance and how it is moving over time
  • Specific visuals required to help you track changes in key metrics and strategies.