Our Customer Behaviour Analysis tools provide insight in a pyramid structure, starting with high level trends over time and breaking these down into very granular insight into customer buying patterns.
We have developed scales of reporting to suit your budget, as outlined below:
Understand your customer base with our Introduction to Customer Behaviour
By connecting to your customer database, financial system or e-commerce platform, our entry level analysis includes:
Breakdown of new and returning customers per month
Breakdown of first time and recurring revenue
New customers trend analysis to inform business development activity
Historic view of Customer Lifetime Value (CLTV)
CLTV movements by year indicating the impact of strategy or market changes and highlighting improving or declining trends
Monthly cohort analysis for tracking changes in performance in granular detail
Outline of key metrics useful for informing forecasts and operational planning
Inform your strategy with Customer Behaviour Segment Analysis
Our advanced analysis solution takes all the benefits from the Introduction to Customer Behaviour and adds additional layers of analysis based on how you segment or tag your data. This could include region, demographic, brand, product type or another metric relevant to your business.
Segment analysis is useful for:
Informing customer acquisition strategies
Understanding how different segments behave and adjust strategy accordingly
Understand what is driving your most valuable customers
Bespoke Customer Behaviour Analysis
Sometimes clients require additional levels of insight from their data, over and above that included in our standard offerings. We can design and build bespoke programmes with you and engage on an hourly or project-based fee agreement for this work.
Bespoke projects can include:
Transforming or connecting your data to provide additional insights
The use of predictive analytics to calculate projected sales based on your current customer mix
Cluster analysis to highlight more specific trends in your data and identify new opportunities
More specific narrative relating to your business model or strategy
Our interpretation and benchmarking view on your performance and how it is moving over time
Specific visuals required to help you track changes in key metrics and strategies.