A serial entrepreneur whose latest venture aims to revolutionise the golf retail market has secured financial backing from two former executive colleagues at one of the UK’s leading companies.
Rob Mullen has set up Break90, which offers a unique and modern means of selecting and buying golf merchandise, and is targeting national rollout within three years. It has already taken on four people, and is looking to create at least 20 more jobs in the near future.
The business has created an automated retail pod which allows players to select the most appropriate products for them, and also provides screens for manufacturers to advertise their products.
Break90 – run by Rob and fellow director Fiona Lutz, a sales and marketing specialist – has also struck a deal with Costa Coffee to sell their drinks from their machines.
Former Carrs Milling executive Rob – whose previous ventures include Sweetspot, the internationally acclaimed range of snacks for golfers, has now secured financial backing from two of his fellow former directors at the Carlislebased international food, agriculture and engineering giant.
Chris Holmes, chairman of Carrs Milling, and former financial director Ron Wood, have both invested in Break90, which has recently opened a showroom at its head office near Stocksfield, in Northumberland.
Rob, who also previously founded the NewLeaf Food Group, is now eyeing expansion for his latest venture, which he believes will support golf clubs by driving players back into the club shops to buy merchandise and also to use their other facilities.
He said: “The reaction we have had to Break90 has been phenomenal, and we are certain this is the way to revolutionise the golf retail market and to drive players back into the club shop. Clubs constantly have to battle against falling member and player numbers, and falling revenues as a consequence, but by creating a new and exciting retail experience, we are providing a reason for them to visit and buy from their local golf club instead of from one of the many national sports retailers.”
Break90 was established with legal support from Newcastle law firm Sintons, and financial advice from Tait Walker corporate finance.
Michael Smith, Partner at Tait Walker, said: “Break90′s management and financial backers have very ambitious plans for the business. We are delighted to help them at this stage of the business and look forward to helping them with their future strategies.”